The average reading age of the UK population is 9 years – that is, they have achieved the reading ability normally expected of a 9 year old. The Guardian has a reading age of 14 and the Sun has a reading age of 8. Many deaf, deafened or hard of hearing people have not had equality of access to … [Read more...] about Readability
Marketing Captioned Theatre
Photo: Ben Blackall. Captioned performance of The Wizard of Oz, The Lowry
Captioning is a way of converting the spoken word into visible text that provides deaf, deafened and hard of hearing people with access to live performance.
The See a Voice team worked closely with audience development and research consultant, Heather Maitland, as well as with the participating See a Voice venues to develop these guidelines.
Here you can explore who the captioned theatre audience is and how you can reach them.
We need regular attenders, hearing and deaf, to tell their friends and family about captioning and the best place to do this is in the season brochure. We know that people don’t usually read the booking information pages in season brochures (otherwise they wouldn’t ask box office staff the questions … [Read more...] about Reaching target markets
Deaf, deafened and hard of hearing people are potential theatregoers – we just need to persuade them that our events have something to offer. What patrons say … “I think it’s going to be too expensive.” “I’ve never been before – don’t think I’ll enjoy it.” “The staff don’t know how to … [Read more...] about Persuading non-attenders
Who’s it for? The primary target audience for captioning is deaf people. What does ‘deaf’ mean? The term deaf can be used to cover a range of people with a very broad range of hearing levels. Generally they are broken down into 3 groups: Deaf people Hard of hearing people Deafened … [Read more...] about Target Audience
Captioning converts the spoken word into text, which is displayed on a caption unit (LED) situated on or next to the stage. As well as dialogue, the captions also include the name of the character who is speaking or singing and descriptions of any sound effects or music. Captioning is a … [Read more...] about What is captioning?
If deaf people are to feel welcome, you need to use language that is acceptable. The challenge is that different people have different views about what is or isn’t acceptable and a lot depends on who is using particular words. Try this … Click each of the three categories below to find out more … [Read more...] about Language