Category: Marketing Captioned Theatre


The average reading age of the UK population is 9 years – that is, they have achieved the reading ability normally expected of a 9 year old. The Guardian has a reading age of 14 and the Sun has a reading age of 8. Many deaf, deafened or hard of hearing people have not had equality […]

Persuading non-attenders

Deaf, deafened and hard of hearing people are potential theatregoers – we just need to persuade them that our events have something to offer. What patrons say … “I think it’s going to be too expensive.” “I’ve never been before – don’t think I’ll enjoy it.” “The staff don’t know how to communicate properly – […]

Target Audience

Who’s it for? The primary target audience for captioning is deaf people. What does ‘deaf’ mean? The term deaf can be used to cover a range of people with a very broad range of hearing levels. Generally they are broken down into 3 groups: Deaf people Hard of hearing people Deafened people Caption users can fall into any one […]