The average reading age of the UK population is 9 years – that is, they have achieved the reading … [Read more...] about Readability
Marketing Captioned Theatre
Photo: Ben Blackall. Captioned performance of The Wizard of Oz, The Lowry
Captioning is a way of converting the spoken word into visible text that provides deaf, deafened and hard of hearing people with access to live performance.
The See a Voice team worked closely with audience development and research consultant, Heather Maitland, as well as with the participating See a Voice venues to develop these guidelines.
Here you can explore who the captioned theatre audience is and how you can reach them.
We need regular attenders, hearing and deaf, to tell their friends and family about captioning and … [Read more...] about Reaching target markets
Deaf, deafened and hard of hearing people are potential theatregoers – we just need to persuade them … [Read more...] about Persuading non-attenders
Who’s it for? The primary target audience for captioning is deaf people. What does ‘deaf’ … [Read more...] about Target Audience
Captioning converts the spoken word into text, which is displayed on a caption unit (LED) situated … [Read more...] about What is captioning?
If deaf people are to feel welcome, you need to use language that is acceptable. The challenge is … [Read more...] about Language