Targeted information is aimed at individuals, usually who identify as deaf or disabled, and who usually have an established relationship with the venue/theatre. The benefits of creating some targeted materials are: Relevance – quick and easy access to information, saving time and effort. Cost-effective – when aimed at targeted groups. High response rate. A very […]
Marketing Captioned Theatre
Photo: Ben Blackall. Captioned performance of The Wizard of Oz, The Lowry
Captioning is a way of converting the spoken word into visible text that provides deaf, deafened and hard of hearing people with access to live performance.
The See a Voice team worked closely with audience development and research consultant, Heather Maitland, as well as with the participating See a Voice venues to develop these guidelines.
Here you can explore who the captioned theatre audience is and how you can reach them.
Make sure you use the CAP logo wherever you mention captioned performances. This simple logo is a quick, visual way to highlight the service, and the more you use it alongside your definitions then the more people, both deaf and hearing, will become familiar with what it represents. Here are some of the other logos you […]
What patrons have said … “The whole experience was so different to my usual theatre visits. The captioning made such a difference.” “I introduced a deaf friend to captioning – she hadn’t been to the theatre for 20 years.” Research commissioned by the Society of London Theatre (Access all Areas) found that potential audiences were not always […]
More and more people use websites now as their first point of reference. Booking tickets online for captioned performances remains an issue due to the difficulty of holding back appropriate seats with clear view of the units. You can, however, use your website to great effect to promote the captioned performances you offer as well […]
The average reading age of the UK population is 9 years – that is, they have achieved the reading ability normally expected of a 9 year old. The Guardian has a reading age of 14 and the Sun has a reading age of 8. Many deaf, deafened or hard of hearing people have not had equality […]
We need regular attenders, hearing and deaf, to tell their friends and family about captioning and the best place to do this is in the season brochure. We know that people don’t usually read the booking information pages in season brochures (otherwise they wouldn’t ask box office staff the questions they do). So we need […]