Our experience has shown that not everyone who uses the captions during a performance has declared that intention at the time of booking. Some people repeat book for captioned performances but don’t identify themselves as deaf or make use of any available concessions. Some people weren’t aware it was a captioned performance until the show started […]
Ideas and Samples
Throughout this resource we’ve highlighted some of the very practical steps you can take in promoting your captioned performances to new and existing theatregoers. Here are just a couple examples of how some venues have put their ideas into practice.
The information on this poster is clear, easily identifiable, includes an explanation and is aimed at maximizing reach -promoting the services to all potential bookers.
This show page from a West Yorkshire Playhouse brochure has bold and clear logos as well as telling us where further information can be found. An improvement might be to add the assisted performance dates alongside the logos, there’s enough space, which would make it even clearer.
Running an article in one of your show programmes, season brochures or supporters’ newsletters is a great way of raising general awareness and improving your organisation’s access and inclusion profile.
The Data Protection Acts don’t allow us to keep information about people’s disabilities. We can keep information about their preferred communication methods and whether they are actual or potential attenders of captioned or audio described performances. The key time to collect data is at the time of booking. If your Box Office does not collect […]
Targeted information is aimed at individuals, usually who identify as deaf or disabled, and who usually have an established relationship with the venue/theatre. The benefits of creating some targeted materials are: Relevance – quick and easy access to information, saving time and effort. Cost-effective – when aimed at targeted groups. High response rate. A very […]