Category: Marketing Audio Description

Data and mailing lists

The Data Protection Acts don’t allow us to keep information about people’s disabilities. We can keep information about their preferred communication methods and whether they are actual or potential attenders of captioned or audio described performances. The key time to collect data is at the time of booking. If your Box Office does not collect […]

Targeted information

Targeted information is aimed at individuals, usually who identify as blind, partially sighted or disabled, and usually with whom you have an established relationship with the venue/theatre. The benefits of creating some targeted materials are: Relevance – quick and easy access to information, saving time and effort. Cost-effective – when aimed at targeted groups. High […]

What motivates them?

What do patrons say they want? “A theatre experience approximating what it used to be like for me.” “To be able to enjoy the show like anyone else.” “I want to feel like I’ve seen the performance.” People with sensory impairments think a good theatregoing experience is one where they feel they have had an […]