Biggest challenge? Our biggest challenge in targeting theatregoers who are blind or partially sighted is that the vast majority is unaware of live audio description and how it works in a theatre setting. At an event we held at a venue in the East of England only 1 visually impaired person out of 20 had … Read more Reaching Target Markets
The Data Protection Acts don’t allow us to keep information about people’s disabilities. We can keep information about their preferred communication methods and whether they are actual or potential attenders of captioned or audio described performances. The key time to collect data is at the time of booking. If your Box Office does not collect … Read more Data and mailing lists
Targeted information is aimed at individuals, usually who identify as blind, partially sighted or disabled, and usually with whom you have an established relationship with the venue/theatre. The benefits of creating some targeted materials are: Relevance – quick and easy access to information, saving time and effort. Cost-effective – when aimed at targeted groups. High … Read more Targeted information
Blind and partially sighted people are potential theatregoers – we just need to persuade them that our events have something to offer. With 15% of VI people reluctant to engage with a leisure activity outside of the home, you’re going to have to work hard to get the message across. What people have said … … Read more Persuading non-attenders
What do patrons say they want? “A theatre experience approximating what it used to be like for me.” “To be able to enjoy the show like anyone else.” “I want to feel like I’ve seen the performance.” People with sensory impairments think a good theatregoing experience is one where they feel they have had an … Read more What motivates them?
Who’s it for? The primary target audience for audio description is visually impaired people. What does ‘visually impaired’ mean? The term visually impaired, or VI, can be used to cover a range of people with a very broad range of sight levels. Generally they are broken down into 2 groups: Blind Partially sighted Audio description … Read more Target audience
Audio Description in theatre is a live verbal commentary providing information on the visual elements of a production as it unfolds. From sets, props and costumes, to actors’ facial expressions, actions, visual jokes and production qualities. The description is delivered during the quieter moments of a performance and is received by the audience member via … Read more What is it?