Marketing Audio Description

Websites

screen grab of Google accessible search with “theatre audio description” written in the search box

More and more people use websites now as their first point of reference, including blind and partially sighted people.

What you can do …

  • Utilise your website fully – unlike with print brochures you are not normally restricted to a small space to convey information about your services for visually impaired people. Make the most of the space available or ask for more!
  • Clear navigation and signposting information – once the information’s up there make sure it’s easy to find.
  • Consistent information – make sure the information is consistent with your other marketing and information materials.
  • Supply podcasts, downloadable electronic documents and audio brochures.
  • Note that social networking sites aren’t really designed with access in mind.

Is your website accessible?

Ensuring good web accessibility is critical if visually impaired people are going to make use of this vital information resource.

WCAG2, WC3, ALT TEXT, AJAX…

Website jargon can be daunting but you can access plenty of common sense advice on making your site accessible through online articles and forums. We’ve included some pointers in the WHERE NEXT section.

Improving accessibility will improve your site’s reach and impact.